Ellie Saipe Unit 1

 Your media consumption product placement (blog before this) media products consumed daily (e.g.. social media, film, tv, video games, music.) how those are distributed (e.g.. netflix, channel 4 platforms etc..) (did you have to leave the house to access it?  Did you buy the products, if so where? N.B BBC/ player - BBC TV licence What devices do you use to consume the product?  Platforms eg... sky, netflix etc... (how the product is distributed Devices... eg... smartphone  My media consumption  - Product I consume: music                                                                                                                              - How thi...

 Why we have to pay for a tv licence - essentially a tax - Funds the bbc (which is a public service broadcaster)  ITV VS BBC  - BBC is a PSB whereas ITV is a moneymaking business (commercial) - Adverts on ITV, BBC profit is through UK tv licence - BBC provides education and of course, entertainment  - BBC cannot advertise products (product placement) eg. marmite is known as 'yeast extract' and branding is removed. Public service broadcasting - Generally transmit programming that aims to improve society by informing viewers - Also strive to entertain viewers, but this is less of a priority.  PSB golden rules - Reflects the diversity of the UK. Programmes must inform viewers   programs must be distinctive (not copying a format successful in the US)  BBC remit  Inform, educate, entertain (in order)  - To reflect the uk, its culture and the world BBC uses vertical and horizontal integration  - Vertical: A media company has the ability t...