BARB data

 BARB data

BARB stands for ‘broadcasters’ audience research’

They collate viewing figures for all the major uk broadcasters such as BBC , ITV and SKY

Perhaps barb is a market research tool

Gathers information/ facts/ figures (data) for major television broadcasters

For tv consumption (works behind the scenes)

Presents data across a given week, month or year 

Analysis of audience habits can be made by major tv broadcasters

Have a look at the website

How many people watched the c factor in any given week during september 2018

Eg. in september 2018 soap operas seemed to be most popular in one week

 

BARB helps other tv programmes and broadcasters understand the statistics in their industry / market (competitors)

Demographic or psychographic?

Psy- based off lifestyle?

Dem- 

Dr who average ratings 2005-2017 to compare how one doctor compares to the other

What they watch and when (eg. watershed)

Barb releases the viewing report yearly (show various graphs concerning specific shows, genders, who watched specific shows and how (eg. who watches a show timeshifting (delayed after it’s broadcasted around an hour eg channel4 +1 ITV+1) On demand is much later 

Timeshifting 

When programmes are stored for delayed viewing after the original broadcast - eg. ITV+1 or channel 4+1

Demographics

In which media producers study the breakdown of their target audiences based on variables in age, ethnicity, gender, economic status/class, level fo education, hobbies and interests, and lifestyle choices.

Psychographics

Blackbox eg. iphones, ipads area an example of technological converge nce 

Profiling of audiences based on personal beliefs, values, interests and lifestyle eg. religious beliefs, careers, 

Blackbox (devices) eg. iphones, ipads, computer area an example of technological converge nce  

Technological convergence (can do lots of things on one device eg. music, camera, watching)

You can have sex at 16, so love island targets towards those of 16 rather than 15 

Above the line advertising  is targetted towards mainstream audiences in a very obvious way (website ads, billboards, trailers)

Below the line advertising advertising is subtle eg. restaurant leaflets, small logos

These different advertising techniques target different audiences (eg. those who are more online, offline, magazine readers etc…)

PIES