Blockbuster vs netflix

 Lovefilms is a film (DVD) delivery service for the movie shop ‘Blockbuster’.

It was the first instant movie service (before itunes, amazon prime, netflix etc…)

Netflix VS Blockbuster

New digital streaming vs traditional 

Blockbuster in 2004 - 6 billion pound turnover

Netflix in 2004 - 0.5 billion pound turnover

Blockbuster in 2009 - plummeted

Netflix in 2009 - increasing - 2 billion 

Blockbuster in 2020 - does not exist 

Netflix in 2020 - 20 billion 

Blockbuster didn’t futureproof ( prepare for the future)

Blockbuster revenue plummeted as a result of the cheapness of streaming services

Media timeline 

2003 - camera phones

2004 - ipod for playing music - skype for contacting family abroad

2006 - CD’s

2007 - Iphones

Lovefilm by post

- UK based provider of DVD by mail and streaming video on demand

- Amazon bought it in 2011, and the service reached 2 million subscribers

- Quickly became the most successful DVD rental service and streaming outlet in UK and EU

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Narrowcast channels

-National Geographic 

-Shopping channels

-comedy central 

-TLC (reality TV)

-Cbeebies

Below-the-line advertising 

-Distribution of pamphlets, stickers, promotions etc… at the point of sale

-Do you recall being offered any below-the-line advertising?

Find a tV channel that has several sister channels (subsidiaries) (niche channels) 

How do they distribute any special interest (niche) context?

How are these channels advertised?

Below the line - subtle / marketing techniques / sponsorships, partnerships etcq

Above the line - traditional advertising

Cross media (does their mother channel advertise it?

-BBC 

-Sky (sports 1, 2, 3, atlantic, sky arts1

-Do they have a special niche interest? Yes, eg. sky atlantic is for people interested in american tv? - sky sports is for the niche audience interested in sport eg. rugby, football

The above the line promotion options for Sky are- television, radio and print advertising. Below the line promotion options are- catalogues, tradeshows and direct mail campaigns. 

sky cinema (above the line) advert billboard 

"ATL" stands for "Above The Line", meaning that the advertising is going to be deployed around a wider target audience, e.g. television (TVC), radio, or billboards. ... "BTL", or "Below The Line", suggests that the advertising is going to target a specific group of potential consumers

Btl - add on (eg sky free with) (pamphlet with trad) (digital for modern) Traditional and modern media are different

Timeshift - recording of a programme to a storage medium

Carrie advert

Telekenesis

Bud light dog video marketing ploy (can strategically placed in a cute dog youtube video)

Simulcasting

When a media product is broadcast both online and via a traditional medium at the same time. In television terms, it could refer to programme being broadcast on two different channels (such as the French Open tennis tournament).

On a side note, the US Open tennis tournament was broadcast on Amazon Prime in 2018, one of the first occurrences of a video streaming service acquiring the rights to a live sporting contest.