frozen

 frozen case study 

youtube3 channels 

- sing along 

-lyric videos 

-frozen 4lego (lego owned by disney maybe or a partnership)4e

-lego video (different storyline but similar characters and settings 3(spin off)

diisney junior uk yt channel 

disney uk channel 

disney channel 

frozen playlist sd

HOW IS DIGITAL MARKETING USED TO PROMOTE THE PRODUCT 

frozendisney.com

-banners 

-bologs nd quizes 

(all this coming out of one franchise )

frozen slideshow

behind the scene visualisation diagrams 

social media accounts for frozen and frozen 2 @disney frozeen on ig and twitter @frozen on fb  HASHTAGdisneyfrozen on tiktok

and followers

and contentzs

shorts 

behind the scenes 

sneak previews 

crosspromotion (actor interviews about multiple shows theyve been in)

frozenbroadway accounts

frozenonice

digital advertising 

now trditional ads by frozen 

trailer 

-no story from teaser trailer (suspence ) - aimed at kids (COMIC EFFECT)

-teaser trailer aimed at kids and fcusses on olaf 

- print ads focus on olaf 

stragety was that once it was established

strategy was that prerelease it would be all about cute funny olaf .. post release the focus turns onto the main characters (elsa and anna) olaf becomes secondary 

marketing campaign 

frozen represents a succcessful version of an underrated form of advertising (the false under-self)

-deliberately undersold it 

- in q5 days 90 million dollars came in -31 mill in first weekend  j

-a+ cinema score 

older people loved the quality of the film 

strategfy was to bring the young kids in, get the parenyts to love it and spread word of mouth (and reviews)///////////////