theorys

 Uses and gratifications theory 

Assumes audiences seek out media to satisfy individual needs 

Bring in wider knowledge eg. lego movie ads (video games, posters etc…

Adjective - come out a cinema with questions and theorys

passive audiences - literally taking all the information given. Naive and easily influenced 

Uses and Gratifications Theory - Blumler and Katz’s 

PIES  (personal identity/ information/ entertainment and escapism/ social interaction)

Conglomerate has lots of subsidiaries