news audience data

 

The sun 

• misogynistic adverts
• above the line billboard ads
• website haas pop up ads 
• huge focus on sport
• news isn't as in the forefront as sport on the website 
• gossip/ scandal/ celebrity entertainment 
• hard news is not taken serious
• celebrity sex and sport are the 3 key focuses
• Working class audience
• Sensationalised clanguage

The independent

• much more serious 
• more news/ politics related
• the key focus is hard news
• Sport is less important
• Times new roman standard classical font (roman time inspired font) 
• Font targets an educated, middle to upper class audience - also perhaps more conservative, older or more serious and traditional people
• Broadsheets are more text heavy (less images)
• Current affairs 

Decoding papers - reception theory

• regards how we receive the messages in the news and other media texts
• Stuart hall: Preferred/negotiated/oppositional reading
• Preferred reading - When audiences respond to the productthe way the media producers want/ expect them to. 
• Negotiated reading- When a member of the audience partly disagrees and partly agrees with part of the media product (eg. film, documentary, tv programme, article)Oppositional -bThis is when the audince are in complete disagreement with the product's message or setting

Audience

•  Tabloid - C2DE
• Broadsheet - ABC1
• Sun - steriotypically a ' white van man' 

metro 

Trends in readership 

What kinds of information can you extrapolate from them?

What do they tell us about trends in newspaper readership? Why do you think that's the case?

More people consume news brands across print and digital (handheld or on computer)

- advanced technology, more readable on our tablets or phones

- Digital news is up to date

-speed of internet

-newspaper print circulation has gone down

*graphs*

long features - sunday newspapers do so well - on a synday people have time to relax

why two news papers are different in their trends

data graph 

•  evening standard has unusual circulation on this graph 
• when all the other newspaper's circulation was going down, evening standard was going up 
• this was because the evening standard was free on the tube from 2009

• these aren't the only forms of news nower days - now we can get news on the internet, very easily - everyone is going digital and the internet is very powerful 

• According to this graph, the sun is still selling very well by print (more than online) because it's mainly purchased by NRS C2DE and those who maybe don't have as much money for expensive electronic devices and those who might be on the go a lot at their perhaps more manual labour jobs eg. stereotypically 'van driver' 

Pamco - website that collects audience data in relation to newsbrands 

infographics

• market reach in relation to news brands in the uk - 75% of population 
• tablet and desktop are the least used forms of accessing popular newsbrands
• the second least used form of accessing newsbrands is print 
• The most popular platform to access newsbrands is the mobile phone, by a huge majority

Regulatory bodies for news - ipso

• journalists have to be very careful in what they can and can't say
• eg. telegraph, mail, express (all right wing) lied about eu refugee numbers in the run up to brexit vote which got them into trouble - this wasso they could lie their way to get more of their audience to vote for brexit which was in alliance with their political beliefs as a company (fake news)

data breaks down readership of the country - complete the questions 

- Readership is the audience (or readers) of for example a newspaper. Readership is defined by a combination of psychographic and infographics for data purposes. (it's simply just those who read a media text)