Kerrang! Magazine

 

Kerrang! Magazine - November 2018

Aim: To apply knowledge of media ownership and print production 

keywords

Niche - 

Mass

Conglomerate - very likely to be vertically and horizontally integrated 

Time shifting - In broadcasting, time shifting is the recording of programming to a storage medium to be viewed or listened to after the live broadcasting. Typically, this refers to TV programming but can also refer to radio shows via podcasts. 

Played again after it's aired (later in the day)\

This can include +1 channels and on demand television

Escapism - the tendency to seek distraction and relief from unpleasant realities, especially by seeking entertainment or engaging in fantasy or any other form of media product

• Kerrang is a niche magazine 
• Rock and metal magazine
• Not on print anymore
• Monthly publications 
• Teenagers-early 20's interested in rock, goth and metal music is the primary target audience 
• Secondary audience (perhaps middle aged men interested in rock)
• April 2017- Kerrang was sold by Bauer media group to Wasted talent (publishers of dance magazine mixmag) and also owners of the K! Music awards, The Face, Style magazine

Jerry Perkins of Mixmag media on Kerrang! Magazine :

kerrang print

•  Bauer media retains the rights in europe and the uk to broadcast kerrang radio and kerrang tv
• In April 2020 the print had to stop - sieze publication due to pandemic 
• Weekly at one point 
• Now monthly 

Box plus network ownes kerrang! Tv

Bauer media group owns Kerrang! Radio 

History of ownership

• 1981 - published as a one off  supplement in sounds magazine 
• Inicially it was launched monthly, before going fortnighly and then weekly. 
• Orriginally owned by united newspapers 
• 1991 - sold to emap
• 2008 - sold to bauer media
• 2017 - sold to wasted talent

How is synergy promoted across its content when the brand is dispersed across different owners?

- Collaboration between the different owners - to make sure there's a synergy and consistency

- This means they have to pay each other for their services