RAJAR and audiences

 RAJAR and audiences

Radio joint audience research 

RAJAR.co.uk 

- official body in charge of measuring radio audiences in the uk (like pamco for newspapers)

- Measures how many poeple are listening to the radio 

 

example of rajah data eg. top ranked radio stations 

infographics relating to radio broadcasts and audiences 

- annotate graphs

- quarter 1 - first quarter of the year

audience demographics 'GRACE'

Gender

Race

Age

Class

Ethnics 

- find out the demographics of a typical heart reader

 Globals website

*didn't work in lesson*

Exam sample question

from your knowledge of contempary media consumption patterns, describe two possible reasons why the listenership of Hallam FM has decreased since 1999 (look at graph)

- digital radio allows more choice 

- more people listen to more things (more stations means lower listenership in all stations)

- music streaming has arrived since (eg. spotify) - no need to listen to the radio (on demand)

- Blackbox technology eg. phone - you can listen and watch anything from anywhere in the world

- Other methods of entertainent on blackbox technology 

OFCOM (office of communications)    regulates radio as well as TV

ofcm oversea broadband etc... if you don't feel like you're getting good enough services eg. bad reception ofcom can help