research data

 Research data 

Define these keywords/ terms 

• quantitative data = All number based (in quantity)

• qualitative data = Data with more words and specific nature eg. why do you like this colour instead or just do you like this colour 

• gap in the market = gap for a specific product that hasn’t been created yet 

•  primary research (with an example) = Research collected yourself eg. focus group, questionnaire, survey (books can be if they’re written by your or a very established author)

• secondary research (with an example) = books, radio, tv programmes, internet