audiences

 key areas

primary and secondary audiences

mainstream vs niche audiences 

box office success

the role of the BBFC

Uses and gratifications theory 

primary audiences - main / obvious 

skyfall - bond

- age 15-50

- male audience

- Action - genre/ crime/ thriller 

- bond character 

- secondary - additional - female audience 

jurassic park 

primary audience

- teens 12-17

- primarily males

secondary audience

- strong female leads - female 

- older demographic - fans of dinosaurs 

- psychographics - values / interests / jobs 

- nrs - status / class / occupation 

frozen 

box office

budget $150,000,000 (estimated)

Opening weekend USA $243,390,000 (24 november 2013, limited release)

Gross USA (perhaps over a year or something )  $400,738,009

Cumulative worldwide gross $1,276,480,335

first box office weekend - more than broken even - already made almost $100,000,000 profit 

frozen 2 earnt a comulative worldwide gross of $1.45 billion 

commentary: Brief explanation of who the primary and secondary audience is for 'frozen' 

primary audiences 

- kids (4 -11) 

- girls 

Secondary audiences 

- Parents 

- Boys 

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