Continuing Kerrang!

 

Who is kerrang's audience?

What forms of advertising does it undertake?

What is the difference between below the line and above the line advertising? eg on facebook

- above the line is on tv or radio

- below the line is often with media, and the strategy eg. psychographic profile 

proconsumer

- producers and consumers - traditional media 

- INTERACT, ENGAGE AND CREATE

- CREATIVITY - DEMOGRAPHIC

- RESPOND - NEWS / FLOW OF IDEAS

- IDENTITY

- WRITE A FEW SENTENCES WITH EXAMPLES OF HOW YOU ARE PROSUMERS

how am i a prosumer?

online presence of kerrang 

how does exploring kerrang'swebsite make us a promuser 

explain three ways that the online technologies can be used to enhance traditional advertising methods. You must use real media products/ examples to support each of your answers 

- what key words and phrases would you use to answer this question?

• prosumers
• Above the line advertising
• Below the line advertising 
• Facebook
• Twitter
• Instagram
• Social media platforms 
• producers and consumers 
• google
• youtube
• twitter feeds 
• pop ups
• online subscriptions 
• 
  

digital advertising