Kerrang! Advertising

 

Kerrang! Advertising

Keywords/terms

Synergy - commonality across brands - working together to create synergy in relation to a media product

- different companies own different parts of the same brand - there has to be synergy to create brand consistency 

Ownership

demographics - fixed data regarding the audience

Psychographics - personal aspects of the audience (eg. personality/ interests/ lifestyle/ aspirations)

Advertising 

Keywords

traditional advertising

digital advertising

Above the line advertising

Below the line advertising

synergy

we're prosumers (produce) and consumers eg. tiktok videos, instagram pics, memes- we make stuff that other people are consuming 

mixmag has success by focussing on youtube 

- mixmag has diversified eg. gone from print to mixmag youtubeoee