Ellie Saipe Unit 1

  Uses and gratifications theory   - positive alternative to effects debate and moral panics  reception theory  Mulvey's male gaze theory  - relevant  to moral panics effects debate   - moral panics - hypodermic  needle   propp  action and enigma code   levi strauss  - binary oppositions  Todorov narrative theory  - 5 stages of a narrative  -1= equilibrium long tail  gauntlet  textual analysis theory t

  How do the micro features (especially mise-en scene, camerawork and sound) create verisimilitude (a sense of reality/ realism) for the audience? [20 marker]  (Call of duty POV game clip) Sound  Non- diegetic Music in background - very quiet and unnoticeable  Suspenseful dramatic music in background - adding suspense to the reality of the mission  Atonal music  Diegetic Rain sounds His (our) footsteps in the mud  Guy (soldier) talking on radio - we are talking and we can hear our colleges  Gun being loaded  Type of language for using letters (saying words) - used by military, police and authoritative figures - like a police code - specialist language  Insects  Wind Muted sound when the soldier goes underwater - creating a sense of reality Splash noise when soldier comes out of the water  Cry of pain from victim of murder Dialogue is serious and loudly whispered ("get down!") Joking/ banta - esque dialogue understandable o...

 picture of content on phone* Media effects model? /  - The model (sometimes referred to as a theory) concerns how media can affect society / individuals and vice versa - There are very negative implications of this model but you will also learn some counter arguments  First blood - Rambo 1 movie clip Cartoonish (comparable to the film roadrunner)  Unrealistic level of violence  Desensitised  Constant flow of bullets from machine gun  Comedia diegetic sound from gun (high pitched and old fashion age of this 40 year old film shows Media effects model suggests that audiences are passive and easily influenced by the media they consume  How far do you agree or disagree with this statement? - Context  Notable examples: - The hungerford massacre - Michael robert ryan was potentially inspired by rambo when he shot sixteen people and himself  - Jamie bulger  - Colombine massacre in 1999 - Child's play 3 / chucky - - Rage quitting  Are ...

 RAJAR and audiences Radio joint audience research  RAJAR.co.uk  - official body in charge of measuring radio audiences in the uk (like pamco for newspapers) - Measures how many poeple are listening to the radio    example of rajah data eg. top ranked radio stations  infographics relating to radio broadcasts and audiences  - annotate graphs - quarter 1 - first quarter of the year audience demographics 'GRACE' Gender Race Age Class Ethnics  - find out the demographics of a typical heart reader  Globals website *didn't work in lesson* Exam sample question from your knowledge of contempary media consumption patterns, describe two possible reasons why the listenership of Hallam FM has decreased since 1999 (look at graph) - digital radio allows more choice  - more people listen to more things (more stations means lower listenership in all stations) - music streaming has arrived since (eg. spotify) - no need to listen to the radio (on demand) ...

 Heart FM media product case study  each slide down below shows a different way the website interact with the audience  Target audience most likely middle aged Celebrity based news stories - works with target audience  If you hear the song theres an apple itunes link to buy that song contact segment (twitter) - appeals to older audience (no snapchat or insta) External link to bingo  Sponsorship links and ads eg BT (and other banking, security, insurance type companies)