Ellie Saipe Unit 1

  Sound Contrapuntal music/ sound (happy melody with lyrics "run rabbit run") - huge genre convention of horror and thriller  - foreshadowing and disorientating audiences  reservoir docs ear cutting scene / it / the shining  negativity he's feeling is shown through the diegetic dialogue - he uses profanities / swear words  -can't see the car anymore (it's on screen) - The music is no longer muffled, (now it's non diegetic), emphasising the music as he crosses the road escaping the situation - this intensifies the situation putting the audience on edge  -then the attack and struggle sounds  are parallel to the actions alongside the music (contrapuntal juxtaposition)  - he is dragged along alongside the "run rabbit run" lyrics - he has been hunted like a rabbit - he has no power = levi strauss - weak vs power - power exchange  - he slams the door at the end of the comedic music (the attacker job has been done successfully) - the door slam sound...

 define keywords  independent company  conglomerate joint venture the big 6 - biggest influence on film and media industry  verisimilitude diegesis/ digetic word juxtaposition narrative theory levi strauss and binary opposition vladmir propp  -8 character types -the princess/ prise -her father = person who rewards the hero  -the donor = donate something (magical or helpful object) often a fairy -the false hero = eg. the ugly sisters  -the dispatcher = sets the hero on their quest -the hero/ heroin = goes on a quest and usually ends up with the princess, an aim or a prize -the villain = against the hero helper = helps the hero on their mission  exotixism - fetishism - orientlism cultural study  hashtag decolanisation  objectification/ male gaze theory shrek propp theory  farquad - villain dispatcher (to trip them up) fiona - princess toad father - princesses father shrek - hero donkey - helper  gingerbread man - helper  wol...

Bait film - 2019  image  well critically eclaimed looks old  dubbed voice over (not that well synced) - for effect  cornwall fishing village conflict   distributor who picked up bait - BF1  watched at the berlin film festival  word of mouth, guardian review = great success  mark jenkins took part in lots of q and a's  first week figures = 32,000 pounds  in total = 48k (includin gross= 264k they used a particular camera ( sight and sound w shot in black and white and in 16mm film on a spring wound  camera (manual experience/ filming)  hand processed - labour intensive and hard work he wanted this hard work ad anguish to reflect the themes of hardship in the film  this film is truly an artwork  Join ventures                                                    ...

Define these keywords/ terms + include examples  passive audience -  active audience -  PSB -  Commercial programmes -  Horizontal integration -  Vertical Integration -  Mainstream media product -  Niche media product -  Demographics -  Psychographics -  NRS social grade - 

 Uses and gratifications theory - personal media  Personal relationships - I gain a sense of inclusion and reliability talking with my friends about tv series 'Breaking bad'  Personal identity - Looking at the vogue youtube channel series 'extreme beauty routine' gratifies my need for 'personal identity' Escapism - I watch 'Ru Paul's drag race' for escapism, especially when I'm feeling sad. The lightheartedness, campy humour, extreme costumes, makeup and personalities allow me to escape the realities of feeling sad or having a bad day. Entertainment - I gain entertainment from watching tv series on netflix by myself when I get home from school; 'Orange Is The New Black' at the moment. Information/ surveillance - I learn a lot of my academic music information on the history of composers life and art/ music eras through history on wikipedia, therefore my need for surveillance and information is gratified through this website. 

  Explain how a public service company operates differently to a commercial company, use an example to support your answer (4 marks)

 pre-production production post-production  -filming, turning up at dIfferent locations - implementing scrips and storyboard - acting  -editing, marketing and distribution  what is involved in each of these? preproduction - development stage  -  Financing will be confirmed  ​ Principal cast members, director and cinematographer are set ​ The screenplay is  finalised ​ The script is broken down into individual scenes and storyboarded ​ Locations, props, cast members, costumes, special effects and visual effects  are identified  ​ An extremely detailed  schedule  is produced  ​ Sets are constructed  ​ The crew is hired  ​ Financial arrangements are put in place and a start date for the beginning of  principal photography is set  ​ There will be a read-through of the script ​

 frozen case study  youtube3 channels  - sing along  -lyric videos  -frozen 4lego (lego owned by disney maybe or a partnership)4e -lego video (different storyline but similar characters and settings 3(spin off) diisney junior uk yt channel  disney uk channel  disney channel  frozen playlist sd HOW IS DIGITAL MARKETING USED TO PROMOTE THE PRODUCT  frozendisney.com -banners  -bologs nd quizes  (all this coming out of one franchise ) frozen slideshow behind the scene visualisation diagrams  social media accounts for frozen and frozen 2 @disney frozeen on ig and twitter @frozen on fb  HASHTAGdisneyfrozen on tiktok and followers and contentzs shorts  behind the scenes  sneak previews  crosspromotion (actor interviews about multiple shows theyve been in) frozenbroadway accounts frozenonice digital advertising  now trditional ads by frozen  trailer  -no story from teaser trailer (suspence ) - aimed a...

Film advertising  keywords  focus group - method of research advantage of a foucus group  online survey - method of research  advantage and disadvantage of an online survey - unbiased, objective opinions - low cost structure of disney as a conglomerate  frozen was produced by walt disney film production  Disney has access to multiple platforms for cross promotion and synergy  video on demand  vhs disney owns the disney channel, disney plus, §                                                                                       but also disney life, a vod allowing it to compete with the  likes of netflix the walt dienye company exceeded expectation in quarter 4 2019) the expected was 19.0...

  Unit 1 test feedback + reflect and perfect 25 marks  Pass = 11 Merit = 14 Distinction = 20+ Regulatory body for tv = ofcom (sets standard) Also asa? BARB = broadcast audience research board Sony sony pictures and also audio side = eg of vertical and horizontal integration 

  Uses and gratifications theory  Assumes audiences seek out media to satisfy individual needs  Bring in wider knowledge eg. lego movie ads (video games, posters etc… Adjective - come out a cinema with questions and theorys passive audiences - literally taking all the information given. Naive and easily influenced  Uses and Gratifications Theory - Blumler and Katz’s  PIES  (personal identity/ information/ entertainment and escapism/ social interaction) Conglomerate has lots of subsidiaries 

  Lovefilms is a film (DVD) delivery service for the movie shop ‘Blockbuster’. It was the first instant movie service (before itunes, amazon prime, netflix etc…) Netflix VS Blockbuster New digital streaming vs traditional  Blockbuster in 2004 - 6 billion pound turnover Netflix in 2004 - 0.5 billion pound turnover Blockbuster in 2009 - plummeted Netflix in 2009 - increasing - 2 billion  Blockbuster in 2020 - does not exist  Netflix in 2020 - 20 billion  Blockbuster didn’t futureproof ( prepare for the future) Blockbuster revenue plummeted as a result of the cheapness of streaming services Media timeline  2003 - camera phones 2004 - ipod for playing music - skype for contacting family abroad 2006 - CD’s 2007 - Iphones Lovefilm by post - UK based provider of DVD by mail and streaming video on demand - Amazon bought it in 2011, and the service reached 2 million subscribers - Quickly became the most successful DVD rental service and streaming outlet in UK and EU...

  Research data  Define these keywords/ terms  quantitative data = All number based (in quantity) qualitative data = Data with more words and specific nature eg. why do you like this colour instead or just do you like this colour  gap in the market = gap for a specific product that hasn’t been created yet   primary research (with an example) = Research collected yourself eg. focus group, questionnaire, survey (books can be if they’re written by your or a very established author) secondary research (with an example) = books, radio, tv programmes, internet

  BARB data BARB stands for ‘broadcasters’ audience research’ They collate viewing figures for all the major uk broadcasters such as BBC , ITV and SKY Perhaps barb is a market research tool Gathers information/ facts/ figures (data) for major television broadcasters For tv consumption (works behind the scenes) Presents data across a given week, month or year  Analysis of audience habits can be made by major tv broadcasters Have a look at the website How many people watched the c factor in any given week during september 2018 Eg. in september 2018 soap operas seemed to be most popular in one week   BARB helps other tv programmes and broadcasters understand the statistics in their industry / market (competitors) Demographic or psychographic? Psy- based off lifestyle? Dem-  Dr who average ratings 2005-2017 to compare how one doctor compares to the other What they watch and when (eg. watershed) Barb releases the viewing report yearly (show various graphs concerning speci...