Ellie Saipe Unit 1

 Video games: call of duty aim: To apply knowledge of media products and audiences to gaming Ownership franchising Marketing and distribution audience regulation - regulatory body theory's (audiences) Ownership - published and owned by activision  *image on phone* Franchising Activision also franchises the call of duty brand to a number of different companies merchandise includes action figures, comic books and card games examples of CoD products (merch) - plan b toys  - call of duty zombies - wild storm publications - upper deck  - mega blocks  - Toys Marketing and distribution  CoD ww11 marketed on billboards because   more traditional use of advertising QR odes on billboards CoD ww2 marketed on billboards because the first 3 were set in ww2 as well (first 3 were also marketted on billboards and did very well) Idea is that the audiences feel more connected to the game when they see it on billboards (and part of that C0d community Marketting stra...

  The sun  misogynistic adverts above the line billboard ads website haas pop up ads  huge focus on sport news isn't as in the forefront as sport on the website  gossip/ scandal/ celebrity entertainment  hard news is not taken serious celebrity sex and sport are the 3 key focuses Working class audience Sensationalised clanguage The independent much more serious  more news/ politics related the key focus is hard news Sport is less important Times new roman standard classical font (roman time inspired font)  Font targets an educated, middle to upper class audience - also perhaps more conservative, older or more serious and traditional people Broadsheets are more text heavy (less images) Current affairs  Decoding papers - reception theory regards how we receive the messages in the news and other media texts Stuart hall: Preferred/negotiated/oppositional reading Preferred reading - When audiences respond to the productthe way the media producers ...

 media terminology  ownership tabloid broadsheet marketing and distribution  reception theory and decoding - products can be interpreted by different audiences  the sun (tabloid) and independent newspapers (broadsheet) more tabloids include:  - daily mirror - daily mail   broadsheet examples : - the times - the independent  - the guardian - the telegraph  definitions newsworthy  news values formal informal - tone 'news' - items driven by 

 november 2018 masthead - brand name/ logo, across the tip - title/ house style- same  z - plan- layout emulates the was the human eye tracks (esspecially text from left to right) cover lines - hint of the stories inside a mag  slogans - selling point or catchy caprion , catchphrase commonly repeated to represent the brand skyline - strip at the top of the front cover 

 open up the online version of the magazine  6 marker  - explain three ways how digital technologies are an example of below the line advertising  - use digital advertising 6 marker  - explain three ways online technologies can be used to enhance traditional advertising methods. You must use real media products/ examples to support each of your answers  - a platform like youtube or bbc iplayer  - social media eg fb calender of events  types of responses 

  Who is kerrang's audience? What forms of advertising does it undertake? What is the difference between below the line and above the line advertising? eg on facebook - above the line is on tv or radio - below the line is often with media, and the strategy eg. psychographic profile  proconsumer - producers and consumers - traditional media  - INTERACT, ENGAGE AND CREATE - CREATIVITY - DEMOGRAPHIC - RESPOND - NEWS / FLOW OF IDEAS - IDENTITY - WRITE A FEW SENTENCES WITH EXAMPLES OF HOW YOU ARE PROSUMERS how am i a prosumer? online presence of kerrang  how does exploring kerrang'swebsite make us a promuser  explain three ways that the online technologies can be used to enhance traditional advertising methods. You must use real media products/ examples to support each of your answers  - what key words and phrases would you use to answer this question? prosumers Above the line advertising Below the line advertising  Facebook Twitter Instagram Social media p...

  Kerrang! Advertising Keywords/terms Synergy - commonality across brands - working together to create synergy in relation to a media product - different companies own different parts of the same brand - there has to be synergy to create brand consistency  Ownership demographics - fixed data regarding the audience Psychographics - personal aspects of the audience (eg. personality/ interests/ lifestyle/ aspirations) Advertising  Keywords traditional advertising digital advertising Above the line advertising Below the line advertising synergy we're prosumers (produce) and consumers eg. tiktok videos, instagram pics, memes- we make stuff that other people are consuming  mixmag has success by focussing on youtube  - mixmag has diversified eg. gone from print to mixmag youtubeoee                                               ...

  Kerrang! Magazine - November 2018 Aim: To apply knowledge of media ownership and print production  keywords Niche -  Mass Conglomerate - very likely to be vertically and horizontally integrated  Time shifting -  In broadcasting,  time shifting  is the recording of programming to a storage medium to be viewed or listened to after the live broadcasting. Typically, this refers to TV programming but can also refer to radio shows via podcasts.  Played again after it's aired (later in the day)\ This can include +1 channels and on demand television Escapism -  the tendency to seek distraction and relief from unpleasant realities, especially by seeking entertainment or engaging in fantasy or any other form of media product Kerrang is a niche magazine  Rock and metal magazine Not on print anymore Monthly publications  Teenagers-early 20's interested in rock, goth and metal music is the primary target audience  Secondary audience (perh...

  International movie data base directors bbfc ratings, budget, opening weekend, overall globally box office  uses and gratififctaions  personal identity  escapism eg simple clear story informed  social interaction target demographic of a film we've studied consider whether ot's nivhe or mainstream, the age, do they hsve a broader appeal? is there a seco dary audience?  how can the uses and grats apply? get out genre makes it maistream  lead cast makes it mainstrwam ?]

 key areas primary and secondary audiences mainstream vs niche audiences  box office success the role of the BBFC Uses and gratifications theory  primary audiences - main / obvious  skyfall - bond - age 15-50 - male audience - Action - genre/ crime/ thriller  - bond character  - secondary - additional - female audience  jurassic park  primary audience - teens 12-17 - primarily males secondary audience - strong female leads - female  - older demographic - fans of dinosaurs  - psychographics - values / interests / jobs  - nrs - status / class / occupation  frozen  box office budget $150,000,000 (estimated) Opening weekend USA $243,390,000 (24 november 2013, limited release) Gross USA (perhaps over a year or something )  $400,738,009 Cumulative worldwide gross $1,276,480,335 first box office weekend - more than broken even - already made almost $100,000,000 profit  frozen 2 earnt a comulative worldwide gross of $1.4...